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Research papers

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?
Authors: Marcin Penconek, David Hood
Company: Nielsen
September 10, 2014
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Citation

Penconek and Hood (2014a, September 10). How success stories from the past can inspire future innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-success-stories-from-the-past-can-inspire-future-innovation-8341


Research papers

Having a hard time launching innovations in Russia

Companies are refocusing on the emerging markets in BRIC countries. With China, India and Brazil, Russia is back on the radar of multinationals. Despite its familiarity, the Russian market offers particular challenges to FMCG manufacturers,...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Marcin Penconek
Company: Nielsen
September 15, 2010
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Citation

Penconek, M. (2010a, September 15). Having a hard time launching innovations in Russia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/having-a-hard-time-launching-innovations-in-russia


Research papers

Launching innovations during economic slowdown

As innovation is the engine of growth, it is important to continuously invest. But during challenging economic times, we face difficult decisions as manufacturers: Should we continue to invest in innovation or save money? Should we cut production...

Catalogue: Congress 2009: Leading The Way
Authors: Marcin Penconek, Mark Gillespie
Company: Nielsen
September 21, 2009
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Citation

Penconek and Gillespie (2009a, September 21). Launching innovations during economic slowdown. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/launching-innovations-during-economic-slowdown